Strated Story

We are disrupting user-centered design and reinventing the design profession to be relevant for today's dynamic business and customer requirements. Design is often found to be too slow to keep pace with other activities in an organisation or a digital transformation activity. We are ensuring that Design can still deliver the dynamic business outcomes without ever compromising on the core principles of user-centeredness.

Drawing from our founder's hybrid design and deep tech experience, spanning over twenty-five years, we have developed a design process that comfortably blends design work within existing business strategy and product development activities.

Our Designers and Researchers leverage the latest AI technologies and low-code design and development tools to efficiently bring the final design outcomes as closer to a finished product as possible.

Our people are what make us unique. We value diversity and have a range of skill sets and backgrounds from different countries. They provide our clients with a wide and rich array of perspectives to shape their business outcomes

Our teams work independent of the red tape and make decisions fast, and learn from mistakes. The design team works in all types of models from standalone, augmented to being part of a collaborative multi-vendor rainbow team.

We are a people led business